MySpace Partners with Citysearch to Launch ‘MySpace Local’

MySpace Partners with Citysearch to Launch ‘MySpace Local’

MySpace, the world’s premiere social portal and Citysearch, a leading online local guide, create a new social directory for every small business in America – ‘MySpace Local’ allowing users to review, rate, and share content from businesses nationwide.

MySpace Local marries Citysearch’s database of local businesses with the nation’s largest and most engaged social community to create new tools for users and small businesses to connect. Coors and Outback Steakhouse are the inaugural brand sponsors for the launch of MySpace Local.

“MySpace Local represents both an evolution in social discovery and a revolution of our larger content strategy.” said Chris DeWolfe, CEO and co-Founder of MySpace.

‘MySpace Local’ empowers users to discover new businesses, create reviews and ratings, and share their experiences with their MySpace community. Any rating, review, or recommendation surfaces into a user’s ‘Friend Update’ feed enabling all users to discover content within the context of their personal community.

MySpace Local: Small Business Listing Pages

• MySpace has leveraged Citysearch’s database which includes major cities nationwide
• Citysearch businesses are available on MySpace Local via small business listing pages
• Small business categories available at launch are: (1) Restaurants, (2) Bars, and (3) Nightlife
• Listing pages empower users to rate, review, and share content in real time
• Users can access business photos, menu, videos, maps, and hours of operation
• Viral functionality includes allowing users to add the business to their profile, share the listing, and bookmark the business
• Business listing pages include a user review module
• Display offers for coupons on the local business listing pages

MySpace will continue to roll out new features and functionalities that focus on providing the best social directory available to local businesses and users nationwide.