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by: The Sales Traps That Every Car Dealer Uses To Suck Money Right Out Of Your Wallet
by: Gus Skarlis

There are two components to any good advertisement or sales pitch: an emotional appeal and a rational appeal. A good advertisement or sales pitch plays to both.

Here�s an example: let�s say your child can�t read very well, and you�re considering buying one of the many reading programs available. Check out an ad for any of them, and you�ll find they can be boiled down to two basic premises:

Your child can improve their reading skills. (That�s the rational appeal � he or she will do better in school, better in life, etc.) You need your child to read better. (That�s the emotional appeal � you�re the parent, it�s your role in life to raise your children well, if you don�t you�ve failed them�.)

Most car dealers, once you�re in the showroom, will play on your emotions to help make the sale. (Sure, they�ll discuss fuel mileage and safety ratings� but if you think about it, most cars are very similar in terms of performance.

Styling varies a lot� but styling appeals to your emotions, not to your rational side.) To play on your emotions, they�ll often say things like:

�We only have two of these left � I can�t believe how fast they�ve gone.�

�The sale ends this Sunday� you better act now.�

�We have special factory prices� but just for this week.�

And my favorite: �If I sell one more car this month I�m over my quota � so I�ll do anything to get you the best price.�

What the dealer is doing is simple: by creating a sense of urgency they�re making you afraid you�ll miss out on a great deal, or a special price� or even make you worry that if you don�t act now all the cars will be gone.

Just keep this in mind: in 2004 alone over 15 million cars were sold in the US � there are always plenty of cars for you to choose from.

So how do you keep from falling prey to emotional sales tactics? Take away their edge. Educate yourself about the vehicle you would like to purchase and then make your decision before you buy a car. This will eliminate any emotional buying decisions and save you money.

by:

Parts to Perk Up Your Ford Vehicle Offered at the Leading Ford Parts Store
by: Chuck Smith

For sure, your Ford car, truck, minivan or SUV is something special to you, whether it’s a new or old Ford model. You take care of it; you preserve it in the same way as you take care of yourself. Likewise you want it to be unique, extra special and different from the rest of the cars on the road. Achieving a distinct look and character for your Ford is easy nowadays with the thousands of auto parts stores online specializing on selling Ford Parts Used and new.

There�s one store that provides you with exquisite Ford Parts Discount deals and a great variety of replacement parts and accessories for virtually all Ford models, Ford Parts Online. Aftermarket and replacement Ford auto parts available here provide great possibilities of upgrading, customizing and restyling your old and even new Ford auto. You can find here all new replacement Ford F150 Pickup Parts, Ford Ranger Parts and Ford Explorer Parts. Likewise, Ford Mustang Parts and Ford Pinto parts are readily available.

No matter how good your Ford vehicle is, you can always make it better and this is why stores like Ford Parts Online provide you with great selection of auto parts so you can find the right parts that you need to improve your vehicle�s driving abilities, exterior looks, safety, comfort and convenience features.

Among the auto parts you can replace to restyle your car are the Ford Bronco Bumper (Front), Ford Focus Grille, Ford Ranger Mirror and Ford Mustang Lights. Auto lights offered in this store include Ford altezza lights, Ford front lights, and Ford rear lights. By replacing these parts or by adding auxiliary lights, mirrors and a grille, for example, you are making your car unique and a lot more fun to drive. Moreover, these auto parts are essentially helpful in keeping you safe as you drive.

The Ford Expedition Bumper is the part of your car that absorbs the impact of a collision by redirecting the force into the frame rails; hence, damages to the car and the occupants are avoided or reduced. Ford Escape Lights are also very important safety parts in your car as they keep your vehicle visible as you drive it down the road or park it. Lights also provide illumination for you to drive by and give a signal as you turn, stop, back up or move to another lane.

Also available in the store are high performance Ford F150 Pickup Engine Parts, which you can use to upgrade your Ford�s performance. Also, these auto parts can help improve your Ford�s fuel economy as they make possible more efficient burning of the air and fuel mixture inside the engine.

You can complement all these Ford parts with some interior accessories available in many aftermarket parts dealers. MFor sure, your Ford car, truck, minivan or SUV is something special to you, whether it’s a new or old Ford model. You take care of it; you preserve it in the same way as you take care of yourself. Likewise you want it to be unique, extra special and different from the rest of the cars on the road. Achieving a distinct look and character for your Ford is easy nowadays with the thousands of auto parts stores online specializing on selling Ford Parts Used and new.

There�s one store that provides you with exquisite Ford Parts Discount deals and a great variety of replacement parts and accessories for virtually all Ford models, Ford Parts Online. Aftermarket and replacement Ford auto parts available here provide great possibilities of upgrading, customizing and restyling your old and even new Ford auto. You can find here all new replacement Ford F150 Pickup Parts, Ford Ranger Parts and Ford Explorer Parts. Likewise, Ford Mustang Parts and Ford Pinto parts are readily available.

No matter how good your Ford vehicle is, you can always make it better and this is why stores like Ford Parts Online provide you with great selection of auto parts so you can find the right parts that you need to improve your vehicle�s driving abilities, exterior looks, safety, comfort and convenience features.

Among the auto parts you can replace to restyle your car are the Ford Bronco Bumper (Front), Ford Focus Grille, Ford Ranger Mirror and Ford Mustang Lights. Auto lights offered in this store include Ford altezza lights, Ford front lights, and Ford rear lights. By replacing these parts or by adding auxiliary lights, mirrors and a grille, for example, you are making your car unique and a lot more fun to drive. Moreover, these auto parts are essentially helpful in keeping you safe as you drive.

The Ford Expedition Bumper is the part of your car that absorbs the impact of a collision by redirecting the force into the frame rails; hence, damages to the car and the occupants are avoided or reduced. Ford Escape Lights are also very important safety parts in your car as they keep your vehicle visible as you drive it down the road or park it. Lights also provide illumination for you to drive by and give a signal as you turn, stop, back up or move to another lane.

Also available in the store are high performance Ford F150 Pickup Engine Parts, which you can use to upgrade your Ford�s performance. Also, these auto parts can help improve your Ford�s fuel economy as they make possible more efficient burning of the air and fuel mixture inside the engine.

You can complement all these Ford parts with some interior accessories available in many aftermarket parts dealers. Meanwhile, drop by Ford Parts Online and see the wide array of premium quality replacement auto parts for Ford. Great Ford Parts Discount deals are waiting for you on almost all products. It�s surprisingly easy, fast and affordable to make your Ford a lot more exciting to drive here at the country�s leading Ford parts dealer.eanwhile, drop by Ford Parts Online and see the wide array of premium quality replacement auto parts for Ford. Great Ford Parts Discount deals are waiting for you on almost all products. It�s surprisingly easy, fast and affordable to make your Ford a lot more exciting to drive here at the country�s leading Ford parts dealer.

by: Dealing With Emotional Stress
by: Trevor Dumbleton

One very difficult form of stress to cope with and manage is emotional stress. After all, it is often self-created, it can come out of nowhere and the stress caused by it only heightens the emotions felt. Thus, as the emotional stress increases, the emotions get worse, heightening the emotional stress. Thus, the problem recreates the cause and the problem only gets worse.

Emotional stress is often triggered by a dramatic event that puts a person’s nervous system under severe strain. This could be an event such as losing a loved one, seeing someone die, or being put into a life-threatening situation. An event such as this can put severe strain on a person’s mind and nerves and the incredible strain can cause changes in the way that the brain works. In fact, a severe emotional strain could even cause someone to suffer from post-traumatic stress disorder.

However, emotional stress does not arise from a sudden shock. It can also arise from a total emotional strain that adds up to an overwhelming strain that prevents a person from thinking about anything other than the problems that seem to have no solution. Then, as the stress mounts, the mind is left in its own cocoon of stress that can only call attention to itself, cutting the person off from the world outside. Thus, emotional stress can lead to detachment, and inability to concentrate, fatigue, and even memory problems.

Unfortunately, emotional stress also increases moodiness, which can often make things worse. In fact, those attacks of emotional excess can turn emotional excess up to unbearable levels, leading to further attacks. Then, as these bouts of emotional stress keep adding up, it all becomes too much and the sufferer is left almost completely lost and alone in their own cycle of emotion that hammers incessantly at the brain.

In order to deal with emotional stress, the person who suffers from it needs to take a break from everything that is creating all the emotions. For instance, going on a vacation can be an excellent diversion, as it provides the brain with new inputs that are not charged with associations. By leaving the so-called “scene of the crime” the person who suffers from emotional stress will be able to remove some of the emotional stress by removing its triggers. Then, hopefully, the loop will be broken, allowing the person to start fresh.

Another effective means for dealing with emotional stress is to practice yoga or learn to meditate. Exercises such as these are designed to put the person’s mind in the moment, so that they will not worry about anything other than what they are doing in the case of yoga or, in the case of meditation, by clearing the mind entirely, allowing it to shed its emotions and start again with a clean slate. Either method can be very effective for dealing with emotional stress, as they give the brain a chance to relax. Then, once it is relaxed, it will be able to shed the emotional stress and get back to the business of thinking clearly.

Likewise, having a hobby can be very good for emotional stress. An activity such as needlepoint, building model ships, playing a sport, or going fishing can help shed stress. This is because a person who is engaged in a hobby is enjoying him or herself while thinking only about what they are doing rather than everything that needs to get done. It is as though it is a cross between a vacation and meditation, in that the person is taking a break from life while putting the mind onto something else. Thus, the stress disappears and the person can feel like they are accomplishing something, even if it is only a minor, pointless success. After all, a pointless success is still a success, be it finishing an Afghan, building a small version of the Cutty Sark, or simply catching a nice trout. It’s always nice to know that some sort of effort has been effective, and hobbies are an excellent way to suddenly become effective.

People should not be daunted by emotional stress. Rather, they should try to understand where it is coming from and what they can do to prevent it. Though the effort can sometimes be difficult, success is truly its own reward. After all, achieving an escape from emotional stress will provide instant benefits for the mind and long-term benefits for the body. As well, by understanding emotional stress, people can see what causes it and, hopefully, discover what they need to do to either cope with it or eliminate it entirely. So if you or someone you know is suffering from emotional stress, find some solutions that will work. And by continuing to implement those solutions, emotional stress can be turned into a thing of the past.

Copyright 2005 Trevor Dumbleton